Data is only useful if it's helps you get where you want to go. We help businesses to identify the gap between their business goals and where they are now. Wemap what's going on with website users, how customer journeys work and make sure businesses are capturing the right data to feed KPI's. We help to track success metrics and offer monthly e-commerce support to help businesses to understand results and options so MDs and Founders can make their own decisions.

We make sure your data collection is set up properly and housed correctly within your GA and GA4 environment. If your data is flawed your business decisions will be too.

We confirm your business goals and missing information you want to uncover. We identify any potential data gaps, bring all your data sources together for analysis. We then mine it to get you the information you need and uncover any other useful information which could help inform tactics and strategy.

We build custom dashboards for your business which contain the core metrics you and your team need to monitor business performance. 

Done correctly, dashboards can help you:
- Forecast Results
- Pinpoint areas that need change
- Make informed decisions, quickly
- Keep freelancers, agencies and teams accountable
- Better understand what's actually moving the needle
- Identify areas that need attention
- Help improve company performance

We confirm business objectives and benchmark current performance. We then provide detailed recommendations for your site and marketing based  that can be made without running tests and wider recommendations to improve performance proven with data.