About Us

Founded To Help You Optimise

How Do We Help You Optimise Performance? That's The Question We Asked To Create Finetune

eCommerce Consultancy Partnership

We started Finetune in 2019, working with e-commerce businesses on their sites and strategies. Our eCommerce Measurement and Optimisation subscription service helps eCommerce businesses collect and understand their data so they could make better business decisions.

Easier Analytics

Data is only useful if it's helps you get where you want to go. We help businesses to identify the gap between their business goals and where they are now. Wemap what's going on with website users, how customer journeys work and make sure businesses are capturing the right data to feed KPI's. We help to track success metrics and offer monthly e-commerce support to help businesses to understand results and options so MDs and Founders can make their own decisions.

Identifying user friction on mobile devices for a skincare brand, led to a 32% increase in conversion rates.

Identify areas for improvement and measure results
Angela Patton, a director of Finetune Consultancy

Angela Patton

Founder & Head of Strategy
Stephen Sheppard, Director of Finetune with his son

Stephen Sheppard

Founder & Head of Analytics
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GA & GA4 Data Collection Audits - One Off Fee

We make sure your data collection is set up properly and housed correctly within your GA and GA4 environment. If your data is flawed your business decisions will be too.

Customer Journey Planning Workshop

We confirm your business goals and missing information you want to uncover. We identify any potential data gaps, bring all your data sources together for analysis. We then mine it to get you the information you need and uncover any other useful information which could help inform tactics and strategy.

Custom Data Dashboards

We build custom dashboards for your business which contain the core metrics you and your team need to monitor business performance. 

Done correctly, dashboards can help you:
- Forecast Results
- Pinpoint areas that need change
- Make informed decisions, quickly
- Keep freelancers, agencies and teams accountable
- Better understand what's actually moving the needle
- Identify areas that need attention
- Help improve company performance

Customer Journey Optimisation

We confirm business objectives and benchmark current performance. We then provide detailed recommendations for your site and marketing based  that can be made without running tests and wider recommendations to improve performance proven with data.

A Few Benefits of Working With Finetune

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Trustworthy Data
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Performance Visibility
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Inform Decisions With Data
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Know Where To Invest
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Keep Teams Accountable
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Forecast Results

Let Us Help You Measure and Optimise With Ease.

Google Analytics Audit & GA4 Migration

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Insights and Actions

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Custom Data Studio Dashboards

Book A Free 30min Strategy Session

In this free session, chat with our head of strategy about some of your challenges. We'll then have a look through your data and provide you with a list of recommendations and next steps. No sales pitch.
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