Bad data equals bad decisions. If your questions require or can use data from Google Analytics, then we do recommend undertaking an analytics audit first. Simply put, it's not worth risking poor decision making, leading to ill informed actions, leading to bad results.
This really depends on what questions are being asked, the state and volume of the data and whether you want us on hand to answer questions, or whether you need us now and again.
Usually, clients will want Insights and Actions for a 3 month period. This allows us to collect any missing data, process, analyse and report back.
This is slightly dependant on data quality, questions you need answered and expected timeframes involved. However, usually you could expect anywhere from £500 - £1500 / month for a 3 month period. This does exclude however any potential data costs and processing. After an initial conversation, we'll know roughly where the data is and whether there are any additional costs you should consider before we proceed.
Let's imagine your goal is to improve repeat purchase rate. You've been providing free samples to customers who purchase over £50 in the hope they come back and re-purchase. However, you don't know if those who have received free samples have re-purchased again, how active they are or if they have a higher LTV compared to others. You also don't know the impact on existing and first time buyers. In this instance, we'd segment customer types, conduct a cohort analysis, analyse product data, email data, and conduct customer and visitor research to assess the impact of free sampling across the business.
